Category Archives: Beyond Web Design

Top 10 reasons that you need to redo your website

Top reasons that you need to redo your website Number one: Outdated appearance. A once shiny new website looks like it’s old and decrepit maybe it’s been brushed off to the side and needs some cob webs pulled off of it and it needs to be refreshed. You continually added to your current website and now it’s full of clutter.  You’re ready for a crisp clean website design that’s design to grab attention above the fold. Number Two: It was built by web designer, not a marketer.   In other words, it’s not direct response oriented.  It has no way to catch visitors attention. No call the action. No lead capture mechanisms. No headline. It doesn’t speak to the visitors need. Number Three: It was built on an outdated content management system. Think of it … Continue reading

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Fancy Brochure or lead generating website?

What is a lead generating website? Neither do most web designers! Sounds funny I know but it is the truth! If a visitor comes to your website it is safe to say they are somewhat interested in the product or service that you offer right? Well if you have no mechanism to capture that visitors information (also called a opt in strategy).  Then you also have no way to continue to market to them, build trust and rapport with them, least of all earn their business. A lead generating website also contains great ‘headlines’ If you offer a product or service that solves a problem for a consumer., you should speak directly to them within the first few seconds of a visitor coming to your website. Your lead generating website should speak to that need … Continue reading

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What you need to know about web design before you hire anyone to do a website for you…read on to save a ton of lost revenue!

Let’s talk about web design for a minute… Most business owners want to have a fancy ‘pretty’ website, when they meet with a company to discuss web design this is all that is discussed.  But let’s talk about why you really want a website, is it just so you the tip can have a fancy brochure online?  Many so-called companies that do web design, are actually trained graphic designers. What about strategy vs just a fancy web design? Don’t get me wrong you do want to have a site that is visually appealing to your visitor HOWEVER if a visitor comes to your web site and it speaks to the number 1 immediate problem they are encountering no matter what the site looks like they will stay and see what else you have to offer … Continue reading

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Fort Wayne Website Design Guide Launch Special

Fort Wayne Web Design by Marketing Strategies Inc Offers Launch Special For a limited time until November 10, 2011 you will receive 20% off of any new Fort Wayne web design package. Marketing strategies, Inc. (MSI)  Is proud to finally unveil this website specifically targeting the Fort Wayne web design niche. Traditionally marketing strategies is focused on search engine optimization ans Internet Marketing, which is naturally taken us to expand our line of products and services offered in to the Fort Wayne web design market. You may find yourself asking, Aren’t all Fort Wayne webdesign companies the same? No, these Fort Wayne website design projects done by MSI will have a heavy emphasis on been direct response oriented. The difference between a direct response oriented website and your typical website created by a graphic designer … Continue reading

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Fort Wayne Internet Marketing Resource

FREE – Fort Wayne Internet Marketing Guide Learning Fort Wayne Internet Marketing just got easier.  So, if you’re looking to go beyond as having a website developed, and you really want educate yourself on how to be seen by the search engines in this guide might be just the thing you’re looking for. This extensive guide talks about everything from making your website more direct response oriented to social media.  Want to have your business ‘get found’ online?  Wondering how to make your website show up in the search engines?  Get your copy today. Don’t try Fort Wayne Internet Marketing without it! Learn : How to attract your ideal clients How to speak to them and their needs in an ATTENTION GRABBING fashion! Website Conversion Strategies Creating Optin Forms Social Media Tips many more Fort … Continue reading

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